Apple NewsArticle by: Niels AppleDsign
2 min read

Apple's 'Pro and Tell' Event: What to Expect from the October 28th Announcement

Apple just announced their next big event, and it is going to be huge. Scheduled for October 28 at 10:00 a.m. PT, the upcoming showcase is officially titled "Pro and Tell." People have been talking about some of these potential products for years now. Let's break down exactly what we can expect to see.

Apple Event announcement screen with a glowing Apple logo and text for October 28 at 10:00 a.m. PT

A Long-Awaited Touchscreen MacBook Pro

The name "Pro and Tell" can mean multiple things, but the most obvious hint points straight to a new MacBook Pro. For years, reports have circulated that Apple has been quietly working on a MacBook Pro featuring a touchscreen display.

This October event could finally be the moment we see this incredible hardware in action. It is the perfect opportunity to officially ship a product that power users have been requesting for a long time.

MacBook Pro displaying a vibrant group photo on its screen against a white background

Bolder Colors and M6 Chips for the iMac

You can also expect a solid upgrade coming to the iMac lineup. Think bold new colors that will really pop on your desk.

Under the hood, we are likely looking at a major spec bump. You can expect improved speakers, upgraded microphones, and a better camera. There is also a strong chance we will see an upgraded processor, potentially introducing the brand-new M6 chip to the desktop ecosystem.

Three different colored iMac computers shown from the front and sides

A Massive Overhaul for the iPad Mini

Lastly, the iPad mini is due for a massive update. We anticipate it will finally ship with a stunning OLED display and an upgraded processor of its own.

You will also likely see a relocated FaceTime camera. This small but vital hardware tweak makes landscape video calls much more natural, especially if you use your tablet with a keyboard case.

Four different colored iPad mini tablets displayed together against a white background

Where This Leaves Us

October 28th is shaping up to be an exciting day for Mac and iPad fans alike. Between a potential touchscreen MacBook and a seriously upgraded iPad mini, there are plenty of reasons to tune in. What release are you most excited about? Get ready to watch the event and see which of these rumors finally become reality.

Last updated: Oct 20, 2026